
Poultry farming in Kenya has been growing significantly over the past decade. As demand for poultry products increases, more farmers are venturing into this profitable agribusiness. Whether you are a small-scale farmer or planning a large commercial venture, poultry farming offers promising returns if done correctly. The most common types of poultry farming are broilers for meat, layers for egg production, and dual-purpose indigenous breeds.
Let’s explore how to start and run a successful poultry farm in Kenya.
Step 1: Planning Your Poultry Farm
The first and most crucial step in poultry farming is planning. Proper market research helps understand the demand for different poultry products. In Kenya, broilers are known for fast growth and can be sold within 5 to 7 weeks. On the other hand, layers start laying eggs between 16 and 20 weeks and can continue for up to 12 months. Additionally, indigenous breeds are gaining popularity due to their resilience and dual-purpose potential for meat and eggs.
Budgeting is essential during the planning phase. Costs can vary depending on the scale of your operation. A small-scale farmer in Kenya can start with an investment of around Ksh 30,000, which covers chicks, housing, and initial feed costs. Larger-scale operations may require investments upwards of Ksh 250,000. Location is another critical factor. Choose a site close to markets to minimize transportation costs and ensure accessibility for supplies and sales.
Step 2: Setting Up the Poultry Housing
The choice of poultry housing affects the health and productivity of your flock. Several housing systems are available in Kenya, including deep litter, free-range, and battery cage systems. The deep litter system, which involves spreading a thick layer of straw, wood shavings, or sawdust on the floor, is the most cost-effective option for small and medium-sized farmers.

When building your poultry house, prioritize ventilation and temperature regulation. In hot regions like Northeastern Kenya, high temperatures can harm poultry. To mitigate this, develop your poultry houses with adequate air circulation and use materials like iron sheets to dissipate heat. The housing should also be designed to prevent entry by predators such as wild dogs, snakes, and rats.
Step 3: Procuring and Caring for Chicks
The success of your poultry farm heavily depends on the quality of chicks you buy. Purchase day-old chicks from reputable hatcheries to ensure they are disease-free and vaccinated. Vaccination is crucial because it significantly reduces mortality rates among young chicks. Good-quality chicks have a higher growth rate, which leads to increased profitability.

The success of your poultry farm heavily depends on the quality of chicks you buy. Purchase day-old chicks from reputable hatcheries to ensure they are disease-free and vaccinated. Vaccination is crucial because it significantly reduces mortality rates among young chicks. Good-quality chicks have a higher growth rate, which leads to increased profitability.
Step 4: Feeding and Managing Poultry Health
Proper feeding is the backbone of any successful poultry farm. Poultry feeds are categorized into starter, grower, finisher, and layer, depending on the bird’s growth stage. For example, broiler chicks require a starter feed with a protein content of 23% to promote rapid growth. Switch to a grower feed with slightly lower protein levels at five weeks.

Water management is equally important. Poultry birds consume large quantities of water, especially in hot climates. Make sure that clean and fresh water is available at all times. Inadequate water can lead to dehydration, which impacts growth and egg production. Regular cleaning of water troughs and feeders prevents the spread of diseases, while proper ventilation reduces respiratory problems.
Poultry farms are prone to diseases like Newcastle disease, fowl typhoid, and infectious bronchitis. Vaccination schedules should be strictly followed, and farmers should conduct regular health checks to detect and manage disease outbreaks early. Engage a reliable veterinarian to oversee health management and provide vaccinations as needed.
Step 5: Marketing and Selling Your Poultry Products
Marketing is a crucial aspect of poultry farming that directly affects profitability. Identify your target market early on. Poultry farmers in Kenya sell eggs, meat, and even manure, which can be used as organic fertilizer. Eggs are in high demand, especially in urban areas, where they are a staple breakfast item. Broiler meat is commonly sold to local butcheries, hotels, and restaurants.
Developing a solid marketing strategy is essential. You can sell directly to local consumers through markets or enter contracts with grocery stores and hotels. Social media platforms like Facebook and WhatsApp are also becoming popular among farmers to promote their products and reach a broader customer base. Maintaining good sales and production records will help you plan your supply and marketing strategies more effectively.
To Sum Up
Poultry farming in Kenya presents a promising opportunity for aspiring farmers. You can build a profitable poultry farming business by following a structured approach—starting with market research, choosing the right housing system, sourcing quality chicks, managing feed and health, and establishing solid marketing channels.
The industry’s growth and the increasing demand for poultry products make it an ideal venture for anyone investing in agriculture.
By adhering to these guidelines, farmers can avoid common challenges and maximize their chances of success. Proper planning, efficient management, and targeted marketing will lead you to a thriving poultry farm.
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